Defying the odds for 6 years, Project Alabama produced pricey designer duds made in the US with skilled sewers from the state of Alabama. Unfortunately, lack of ca$h won.
From producing in the U.S., to relying entirely on skilled artisans & sewers from Alabama, Project Alabama seemed to beat the odds. However, after six years - just as in Vegas - the house inevitably won, forcing them to close. "Manufacturing in America is a bit going against the stream," co-founder Natalie Chanin recently told WWD – as one of the very slim minority still manufacturing clothing stateside. "We tried really hard to make it work. It just became very difficult, as anyone in the textiles industry knows. Made in America is almost a misnomer at the moment."
Launched with the sale of 200 t-shirts – all made by hand –at the Chelsea Hotel during Fashionweek in 2000, retail heavyweights like Barneys New York, Bergdorf Goodman, Jeffrey, and Ikram all picked the line up, as it blossomed and grew to include embellished red carpet gowns with 5-figure price tags, and even home decor.
While critically lauded with placement among the top 3 finalists for the Cooper Hewitt National Design Award for Fashion, and one of the top 10 contenders for the CFDA/Vogue Fashion Fund in 2005, the company fell victim to growth without the commensurate cash flow necessary to hire the additional help needed to grow. Rumor has it operations could start up again if financing were to magically appear. "It's all still open right now,” says Chanin. "It depends what offers come our way."
