The popular Bravo show inspires cult devotion, both to the characters and their wardrobes. In a move worthy of Sex and the City, fans can now don original L-word threads
Considered to be cutting edge in terms of its subject matter, The L Word has also been garnering praise in the fashion department. Starting on January 3 and lasting only until February 28, the Showtime series will briefly spawn an extremely limited edition line of clothing, accessories and jewelry. Specialty stores slated to carry "L"elements of Style include Manhattan's Atruim, San Francisco's Brown Eyed Girl, Ultimo in Chicago, Duets in Nashville will carry the line, which will also be available on Showtime's website.
"I love the show and I was intrigued by the concept of a collection inspired by the characters," Sam Ben-Avraham, owner of Atrium, recently told WWD. "The women of 'The L Word' convey such a strong sense of style and each has her own unique and very wearable look." Other designers participating in "L"elements include former model Honey Labrador, the first lesbian featured on Queer Eye for the Straight Girl, and designer Udi Behr of Love and Pride, a company featuring same-sex wedding bands and commitment rings. Some of the designs include a $30 bracelet made from stainless steel and rubber, and a $700 ring with 18k gold and black enamel. Laura Dahl of Wife-beader will supply sportswear for the line, and jackets and detailed jeans will be provided by Blue Cult. Desperate Housewives costume designer Cate Adair will design bags.
The Showtime website currently has a section that focuses on the characters’ wardrobe pieces and purchasing info, as well as tanks, briefs, bags, and belt buckles; in another section, it is reported that Bette (Jennifer Beals) – widely seen as the character with the best threads – apparently loves her black Max Mara ruched dress paired with an Alexander McQueen coat and Gucci pumps. With this much interest in fashion surrounding the show, its not surprising that Ben-Avraham anticipates doing about $50,000 minimum in sales during the two-month period. "The designers have committed to quick replenishment, so I'm optimistic that we can do more." (via WWD)
