Oscar de la Renta's latest license for affordable fashion jewelry gives normal fashionistas a piece of the Oscar action.
The typical Oscar de la Renta fashion client is awash in old money and inherited jewelry, and the rest of us will probably never (realistically) be able to afford much of anything Oscar. However, starting in August, fashionistas from all walks of the economic spectrum will be able to drape themselves in some de la Renta, courtesy of the new budget-friendly O Oscar line of fashion jewelry lauching at Macy's in the affordable $35 to $250 range. "We see jewelry as another way for a woman to [express] herself," said Eliza Bolen, creative director of licensing for Oscar de la Renta recently told WWD about the new line, produced by NYC’s Haskell Jewels Ltd., the NYC firm behind Jennifer Lopez’s justsweet line and Betsey Johnson jewelry. "We all like to accessorize. It's another dimension, another fashion item you can put on." Agrees Haskell’s COO, Gabrielle Fialkoff, "It seems to be a trend. You're seeing costume on the runway. With statement jewelry, nothing gets more attention."
An extension of the trend transforming mere fashion designers into arbiters of the stylish life – where fashion clients can now dress in, live with & accessorize with items designed by their fave designers - the new line of O Oscar costume jewelry mirrors the Oscar de la Renta aesthetic: extremely feminine and sophisticated.
First year sales of the line are projected at an estimated $2 million (wholesale), and looks will include a multi-chain necklace dripping with branches of black coral, a bracelet made from links of resin with gray and white pearls inset, quilted fabric, and the letter “O” in script.
- via WWD
