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Posted by Lesley Scott Jun 2, 2007 |
If you’ve ever wondered just who can afford those pricey threads, $800 sandals, and bags with four-figure pricetags in glossy fashion mags – well, they’re reading W magazine and enjoying an annual household income in excess of $100,000 (which is up 26 percent compared with last spring). Mediamark Research recently reported that the W reader’s median household income of $104,057 is the highest for female readers, followed by $87,013 for readers of Lucky magazine. "If you don't have a lot of money, you won't be happy reading this magazine," Sandy Golinkin, Lucky's vice president and publisher recently told WWD, explaining that their own research indicated their readers wanted more-more-more goodies with luxury pricetags. "We've always said we have more affluent readers than most people expect."
And the rest of the pack? Here’s how they stacked up in terms of the median household incomes of their women readers:
- W $104,057 (up 26 percent from spring ’06)
- Lucky $87, 013
- Harper’s Bazaar $76,873 (up 33 percent)
- InStyle $75,922
- Elle $70,509 (up almost 11 percent)
- Jane $69,519
- Vogue $65,074 (up 11 percent)
- Allure $63,768
- Glamour $61,327
- Marie Claire $59,673
- Cosmopolitan $55,401
- Town & Country $54,406 (less than 1 percent)
What’s surprising is how handily breezy Lucky trumped “serious” fashion book Vogue. However, according to a study they recently conducted, a shift is taking place culturally. The results will be released as “Feminine Model of Influence”.
- via WWD