Style Firmly Under her Belt, Sienna Miller Puts on her Design Hat
Although frosty fashion insiders may look askance at yet another Hollywood starlet with zero training in fashion design magically re-inventing herself as an insta’fashion "designer", in the case of Sienna Miller, they may have to reconsider. Her new line, Twenty8Twelve by s.miller, is a collaboration with her sister Savannah, who just happened to attend London’s Central Saint Martins fashion factory – responsible for fashion design A-listers like John Galliano, Alexander McQueen, Stella McCartney, and Hussein Chalayan. "I've always loved fashion," Sienna recently told WWD, "and Savannah got a First in design at Saint Martins."
The new label is backed by Pepe Jeans owner, Spanish entrepreneur Carlos Ortega (Sienna appears in Pepe ad campaigns), and will launch in fall 2007 with 80 pieces of denim, knitwear, tailored jackets, dresses and outerwear. "We wanted to create that London world that feels inaccessible," explains Sienna about their myriad inspirations, which ranged from the poetry of the Beat generation, to songstress Patti Smith, to the dark & brooding London of Dickens. The hangtags will be decorated with illustrations by David Cooper of Sienna in looks from the line, while love poems will be tucked into jean pockets.
Today, it’s Sienna the fashion brand; is tomorrow: "Sienna, The Brand"?
According to the actor, no. "I'm not about to become a brand — I won't be releasing an album, perfume and knickers next year," she notes. "Because of my job, people are willing to invest in the business, but my sister's an incredible designer, and it's a great opportunity for me to work with her." Based on the label itself – which is devoid of either sister’s name and named, instead, for Sienna’s date of birth – this could well be true. "I loved the way Martin Margiela uses numbers. People wanted us to put the line in our names, but we wanted it to be more abstract." (via WWD)
